First, let's take a look at the types of online advertising available.
PAY PER CLICK: Pay per click is exactly what it says. You pay a certain fee every time a reader clicks on your ad and visits your site. While you can set a daily limit, this mode of advertising can be very expensive to get the desired amount of traffic to your site to make any difference.
SINGLE AD PLACEMENT: Placing a single ad on a website can be effective with the right ad and call to action. However, check out this latest statistic:
This means that you've got to get creative and look for new Internet advertising methods that work.
JOINING AN AD NETWORK: This option allows you to diversify your ads so they're placed on multiple sites, however, if the above statistic shows that 70-80% of ads are ignored, then this also leads me to believe that you're just putting out more ads "to be ignored" and tells me to look for other types of online advertising that work better.
VIDEO PLACEMENT: Video is an a popular media today and engages your audience in a very tangible fashion. This is a very good strategy to incorporate as a part of an overall advertising marketing strategy, but should not be relied upon entirely.
SOCIAL MEDIA: One of the best Internet advertising methods today is to “get involved” with the social media online. Since this is one of the most sought after resources for advertising, it has become rather complex with all of the social sites available today. For our site, we have a social media manager with a lot of experience who, within days of hiring her, had organically built a social network for us while we attended to our other business. Again, this type of exposure is better when built into an overall advertising marketing strategy rather than used solo.
PRESS RELEASES: Although press releases are also one of the best types of online advertising, many times they are under utilized.
As I mentioned earlier, content sponsorship is one of best types of online advertising because it builds relationships and gives repeated exposure for your company to a niche-related market...
And it's fast becoming the most popular means of advertising today because of the value it offers.
But what is it? Content sponsorship is where you “sponsor” a source of information on the Internet [similar to the sponsors on public television] where the reader sees your company as “philanthropically” minded by “giving them something” rather than just an advertiser looking to “sell them something.”
Remember, people today are “ad resistant” so sponsorship is a creative way around that resistance.
Here's our company video that explains more about how sponsorship works and the benefits:
So, advertising online is rather simple when you make the right choices.
By including social media, press releases, video and content sponsorship in your advertising marketing strategy, you can catapult your company past your competition, who's probably still using the outdated ad model.
And if your company is “into” positive thinking, health/wellness, travel or offers any one of the “119 out of 123 consumer products*” purchased by the Baby Boomers and Generation X'ers, give us a call and see how our sponsorships can work for you...
Give us a call and see how we can place you in front of this rich market!
Here's our contact information and media kit...
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