Sponsorship builds public relations for your company better than a single ad because certain target markets [Baby Boomers, for example] like to do business with companies who “give back.” Yet, at the same time, you're harnessing a very effective way to build brand awareness and exposure for your company.
When you're looking at your online advertising costs in ROI, sponsorship makes sense because your ROI comes from getting into your audience's comfort zone and becoming a “familiar company” to them, which we all know means business.
And this business comes because people do business with companies with whom they feel comfortable.
So, you have to “get into” that sphere of comfort, which means going out and getting to them [on a content site] rather than placing an ad and hoping they'll come to you.
It's much more effective to go to them and let them get to know you than to try to entice them to come to you through an ad.
In order to sustain business in economically challenging times, you have to “think outside the traditional advertising” box and find ways to “get to” your audience.
Here's an example:
I once heard about a car dealership that was forced to abandon placing ads and waiting for people to come to them. Instead, they went to their audience and allowed the audience to sample their product. End result = More sales in an “economically challenging time” than they had from ads placed when the economy flourished.
Morale of story: In today's competitive [and impersonal] marketing field, going back to basics of letting people get to know you and your product still works!
And on the Internet, content is the best way to pre-sell your audience on your company.
To give you a better picture of why sponsorship is one of the best Internet advertising methods for “sampling,” here's our company video that explains more...
Sponsorship ideas come in a few forms such as event sponsorship, athletic sponsorship or content sponsorship, but when you're talking about one of the best types of online advertising, sponsoring a content site [such as ours] helps you connect on a much deeper level than traditional advertising.
And it's the “up and coming” most effective way to advertising in general as companies find their audiences becoming more and more ad resistant.
If you are looking for creative ways to advertise that are cost-efficient and effective, consider sponsorship.
And if your company wants to reach out to Baby Boomers and Generation X'ers [who have the bulk of the money in the nation and are spending it] give us a call...
Here's our media kit and contact information:
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