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Best Advertising on Internet
Create a Sponsorship Marketing Plan


man-out-stretched-hand-ROUNDED
Best advertising on internet:  Content sponsorship is the best internet advertising model because it lets your reader “shake your hand” and personally connect with your company.


In the fast-paced world of clicks, it only makes sense to find a way to introduce your company to your target audience by making that audience see you as “giving back.”



sponsors-give-back


This philanthropic attitude goes much farther in building a bridge between you and the consumer than traditional advertising such as single ad placement and is powerfully embraced in the public television genre.

Why?

Because you're giving something [information] by sponsoring content.  Think of the “pay it forward” attitude.  Whenever someone gives first, people are more likely to reciprocate and give back.  It's one of those “positive laws” out there, which has many names such as the “Law of Reciprocity” or the “Law of Reciprocation.”

by-giving-great-content

This avenue places you in a much stronger position than traditional advertising.

BEST ADVERTISING ON INTERNET
Benefits of Content Sponsorship

So, how does sponsoring a content site benefit your company with that “pay it forward” attitude?

First, if you think about the way people advertise on the internet these days, you'll notice that one “scheme” is to “hound” the reader with numerous “don't go” boxes popping up one after another with offer after offer. 

Personally, I only feel a desparate energy from them, but moreover, statistically, internet users are becoming more and more ad resistant as they have to fight to leave a site or become more skeptical.

70-80 percent-ignore-ads

On the other hand, when you sponsor a content site, you're just “in sight” subliminally as a provider of the information that they're already enjoying

As they move around the content site, they keep seeing your logo and this builds familiarity with your company...

And we all know that people do business with companies that they know and trust.

BEST ADVERTISING ON INTERNET
Sponsorship Marketing Plan

As a part of your sponsorship marketing plan, you should also include becoming “a part of the content” of the site so you're “recommended” by the site as a trustworthy company.   This means having more than a mere presence.  It means that you can have a content page written about your company which pre-sells readers and allows them to get to know more about your company [familiarity.]

Sponsorships can also include additional ways to reach your market such as social media, videos, press releases or contests, etc., which give a well-rounded approach to meet your marketing objectives.

But, the main point to remember when considering becoming a sponsor is that “Content is King” on the Internet and is the modern version of the business owner “standing in front of his store shaking hands with the public” and building those relationships that bring in business.

content-marketing-pre-sells-reach-out

That's why creating a sponsorship marketing plan has become one of the fastest growing ways to reach your target market through the Internet.

ADVERTISING ON INTERNET
Investment Opportunity Sponsorship

We, here at Effective Positive Thinking agree with the many companies that are “jumping on the band wagon” of sponsorship because they know it works. 

So, we've also put together an investment opportunity sponsorship that is a “win-win-win” for everyone.

Here's a video to tell you more details and benefits:


By sponsoring Effective-Positive-Thinking.com, you've chosen
a superior way to prestigiously and economically position your
company in front of a rich audience of Baby Boomers and Gen X'ers.

Summary

organized-content-strategy
Advertising continues to change from print to internet to sponsorship and more, but the reason behind advertising is to create exposure for your company and get business.

By using the newer sponsorship model, you not only create exposure in a prestigious fashion, you also build trust through familiarity and positioning.


Here's our contact information and media kit if you're interested in reaching out to Baby Boomers and Generation X'ers by becoming a sponsor of our site... 

We'd “positively” love to have you on board, so give us a call...


Media Kit Telephone: 302-265-4110


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Find Out How to Advertise Online With Us
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