So, how does sponsoring a content site benefit your company with that “pay it forward” attitude?
First, if you think about the way people advertise on the internet these days, you'll notice that one “scheme” is to “hound” the reader with numerous “don't go” boxes popping up one after another with offer after offer.
Personally, I only feel a desparate energy from them, but moreover, statistically, internet users are becoming more and more ad resistant as they have to fight to leave a site or become more skeptical.
On the other hand, when you sponsor a content site, you're just “in sight” subliminally as a provider of the information that they're already enjoying.
As they move around the content site, they keep seeing your logo and this builds familiarity with your company...
And we all know that people do business with companies that they know and trust.
As a part of your sponsorship marketing plan, you should also include becoming “a part of the content” of the site so you're “recommended” by the site as a trustworthy company. This means having more than a mere presence. It means that you can have a content page written about your company which pre-sells readers and allows them to get to know more about your company [familiarity.]
Sponsorships can also include additional ways to reach your market such as social media, videos, press releases or contests, etc., which give a well-rounded approach to meet your marketing objectives.
But, the main point to remember when considering becoming a sponsor is that “Content is King” on the Internet and is the modern version of the business owner “standing in front of his store shaking hands with the public” and building those relationships that bring in business.
That's why creating a sponsorship marketing plan has become one of the fastest growing ways to reach your target market through the Internet.
We, here at Effective Positive Thinking agree with the many companies that are “jumping on the band wagon” of sponsorship because they know it works.
So, we've also put together an investment opportunity sponsorship that is a “win-win-win” for everyone.
Here's a video to tell you more details and benefits:
By sponsoring Effective-Positive-Thinking.com, you've chosen
a superior way to prestigiously and economically position your
company in front of a rich audience of Baby Boomers and Gen X'ers.
Advertising continues to change from print to internet to sponsorship and more, but the reason behind advertising is to create exposure for your company and get business.
By using the newer sponsorship model, you not only create exposure in a prestigious fashion, you also build trust through familiarity and positioning.
Here's our contact information and media kit if you're interested in reaching out to Baby Boomers and Generation X'ers by becoming a sponsor of our site...
We'd “positively” love to have you on board, so give us a call...
Return from Advertising on Internet to EFFECTIVE-positive-thinking Advertising and Corporate Sponsorship
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